What Can Newborns See?

We call it magic but it's science that makes babies love our products. At birth, eyes are not fully developed and vision is blurry. Babies can only see short distances and after the darkness in utero, they are suddenly confronted with light and shapes and movement - making it hard for them to process what little they can see. They can see our muslins due to the bold, black and white patterns.

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The Clever Stuff

Research suggests that high contrast patterns, particularly black and white, are easier for babies to focus on. The clarity of our designs help babies to concentrate and support learning by forming connections between their eyes and brain. Babies love being able to see more of the world around them! Our muslins can also encourage longer tummy time while they are delighted and distracted.

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Learning Through Play

The bold monochrome patterns on our muslins are perfect as a sensory activity to encourage development. By draping one so your baby can see it - try over a play gym, off a table or the side of the cot - you can create a simple, easy sensory experience at home. Your little babe will be filled with wonder and you can take five - maybe even to sit down and enjoy a coffee!

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